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Run the Ridge

Thu April 1 - Mon September 6 Cherokee, NC 28719 US


Most of us race with the goal of getting to the finish line as fast as we can. Since a lot of us have been forced to slow down and appreciate the beauty of what we have, we thought we'd create a challenge that does the same. The Blue Ridge Parkway is the perfect reminder to do just that, take the scenic route. Spend this summer enjoying the Blue Ridge Parkway.   Start your journey anytime from April 1st - August 1st.  Walk, Hike, Run, Bike, Dance...just get out and move!  Anytime and Anywhere.  No pressure to be fast, just go out and enjoy the beauty of what's around you

Here is how it works:
1. Register and invite your friends to join you 

2. Run anytime/anywhere and log your miles 

3. Join the virtual community of fellow Blue Ridge runners.  
All participants receive: 

*Summer Survival Kit
*Sun Catcher Medal

*The opportunity to customize your race swag (T-shirt, Tanks, or no swag at all)

*Virtual Race Bib
*Map tracking, and leaderboard
*Finish Line photos..your Facebook friends will never know you are in South Dakota and not cruising the Blue Ridge Parkway! 
*Motivation - Hey let's face it - its kinda hard to keep motivated to lace up your sneakers and hit the pavement!  We will be sending you motivation and encouragement throughout the journey!
*A virtual vacation!  Feel like you are running the Blue Ride Parkway with fun facts, photos and local information coming your way. 


Chase your Dreams This Summer


How does a Virtual Challenge Work?

Q: When and where do I run?
A:  You run anytime and anywhere you would like.  Run as many miles each day as you would like.  The only rule here is log your miles in order to earn your finisher medal.  You may start your tour of the Blue Ridge Parkway anytime between April 1st - August 1st Trail miles, road miles, treadmill miles all count.  The miles you earn each day walking from your beer fridge to your couch don't count!  Only count the miles when you actually are out exercising!  

Q: Will there be beer at the finish line?
A: Absolutely!  BYOB!  

Q: Can we have a relay team?
A: This is an individual event, but you will earn credit in the Live Full Send Store to buy gear when your friends and family register using your referral code. 

Pick Your Swag

Have enough T-shirts to last a lifetime?  Or maybe you can't have enough great T-shirts?  We realize every participant is unique and different and instead of including a T-shirt with your registration we have lowered our registration fee and given you the option to pick your swag.  T-shirts, Tanks,  Pint glasses, Beach Towels.  Add on as much or as little swag as you would like during registration.  This is just a small sample of the options you have to pick from during registration. 


We will be shipping swag throughout the summer.  All participants will receive their medal and swag by Labor Day. 

Have more Fun with Friends

We know exercising with friends is always more fun!  Gather your friends and and family to form a team!  Share your referral link and earn swag bucks to spend in the Live Full Send Store.  

Kiddos and Fur Babies

We love Kiddos and Fur Babies and would love for them to join us for RunOBX.  All Kids and Fur Babies under the age of 12 can register for $25.  Discount automatically taken at checkout.  If your puppy is over worries...just adjust their age accordingly.   Fur Babies will get a dog award instead of a medal.  If you are registering a fur baby please put Dog/Cat/Hamster etc. as a part of your animal's name.  Ex.  Maverick (Dog) Griffin.  

Full Send Summer Series

The Full Send Summer Series is a PERSONAL CHALLENGE, NOT a RACE. You pick your adventure, you set your goal, and your finish line.  

This summer we have 3 Challenges and several events within each challenge so you can mix and match to build the adventure that works best for you 


Run OBX - 300 Mile Tour of the Outer Banks of North Carolina

*The Original - Travel all 300 miles on Foot - walk, hike, or bike

*The Freestyle - Travel the 300 miles on foot, on a bike, in the water or in the gym. Mix and match your exercise to get from Bald Head Island to Sandbridge, VA

Run The Ridge - 500 Mile Tour of the Blue Ridge Parkway in North Carolina and Virginia

*This is a FREESTYLE EVENT so you can travel the 500 miles of the Blue Ridge Parkway on foot, on a bike, in the water or in the gym. 

Coast to Coast Challenge - 625 - 5000 mile tour of the Grand Ole USA. 

*RUN Coast to Coast: Travel across the country on foot Solo or as a Relay team of up to 10 people. If you are a relay team you can log your miles concurrently. This is perfect for a family, a group of friends, or a running group.  

*BIKE Coast to Coast: Travel across the country on a bike. This year you can log specific bike miles based on your bike choice. (Tri/Road Bike, Mountain/Gravel Bike, Peloton Bike, Bike Trainer, Commuter etc.)

NEW for 2021: 

*We have extended the “summer” from April 1 - September 6 (158 days) to give you the option to choose a longer distance or choose multiple events.   You may start anytime from April 1 - August 1. 

*Your registration includes: 

  • SUN CATCHER MEDAL  (Register for all 3 events to earn the whole set)
     (A surprise treat with a few things we think will be helpful for your summer adventure. One survival kit per person even if you are doing multiple challenges.)
  • SWAG (Pick as much or as little swag as you would like! ) 


  • Add a second event in the same challenge for an additional $5 (ex. Add the OBX Freestyle with the OBX original for only $5 more)
  • SAVE $10 when you register for 2 Challenges in one Transaction
  • Save $30 when you register for all 3 Challenges in one Transaction



Full Send Racing

What is FULL SEND?  FULL SEND is a Lifestyle - it is an attitude.  FULL SEND is 110% Committed. All Out. No Take Backs. No Do Overs. Full Send is an active lifestyle and apparel brand.  We believe in being fully committed and engaged in all we do. Full Send Racing was founded in May 2020 by Chad Towne and Renee Griffin.  While the racing industry was being closed down as a result of Covid 19, Chad and Renee figured out how to weave together their experience in the race industry, passion for endurance sports and desire to help non profits to create FULL SEND RACING. We work hard and we play hard and we take this same attitude in every event and every piece of apparel we create.

RACE FULL SEND - Chad and Renee are both endurance athletes who have a background in race event timing and production.   Our goal was to take the things we valued most in the endurance industry and bring them to our athletes.    In our first six months as a company we have worked with over 10,000 athletes and we recognize each athlete comes to the start line with different skills,  talents, experience and goals.  Our job is to provide each athlete with the highest quality experience and motivate you to move out of the comfort of the start line, push through the miles of the race (no matter the distance) and celebrate you at the finish line.   Check out all our events at Race Full Send

LIVE FULL SEND -  Chad and Renee believe that your accomplishments should be celebrated with the highest quality gear.  We work closely with our athletes and clients to thoughtfully create gear through the lens of function, style and practicality.   All apparel is designed and printed by small businesses in Wilmington NC. 

GIVE FULL SEND - One of the driving forces behind Full Send Racing is to make a positive difference in our community.   Since the creation of Full Send Racing in May 2020 we have been fortunate to work with 13 nonprofits,  We have helped these nonprofits raise over $110,000.   For our current projects check out Give Full Send.  



Challenge Contact Info

If you have any questions about this Challenge, click the button below.



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